Creating an engaged, thriving workplace is by no means a spectator sport. It requires everyone—from leadership to employees—to roll up their sleeves and get active on the org’s ESNs. But what does ‘engaged’ mean exactly? A Gallup report describes engaged employees as “highly involved in and enthusiastic about their work and workplace.” Yet, only 15% of the employees worldwide are engaged with their work, leaving significant room for improvement. Okay, but how do you: 1) Identify unengaged staff, and 2) Motivate them to get involved in workplace communications? By tapping into your enterprise social network (ESN) data. With an ESN analytics tool, HR can easily see which employees are in spectator-mode, then help them see the value of interacting on the org’s social networks. Here’s how to get them contributing.