HR gets communication and the financial value of cultivating relationships between employees and leadership. But for non-comms leaders, putting themselves ‘out there’—for instance, on the social networks—might not be a priority. Unless, of course, they understand the ROI. But how do you show your executives the positive financial impact of their engagement with employees? You can dig into your ESN data with a people-analytics tool. Furthermore, 65% of professionals whose organisation has a strong people analytics culture say that business performance is strong, according to one global survey. With access to a people analytics tool, you get the insight you need to build an iron-clad communications plan that you can tie to healthy financial returns. Let’s take a look at how that works.