Publish, Engage, Analyze: Make the most of video
Do you want to schedule your video publication in your Facebook Groups? This article will show you how to publish, engage and analyze.
1. Why publish video in groups
Video is one of the most appealing content form. Today, making a video is not as difficult as before. Just with a smartphone and internet connection, video can be filmed, edited and published directly on Facebook. Facebook’s autodisplay feature makes video more eye-catching than other kind of posts.
According to Mark Zuckberg’s 2015 Q4 earnings call comments, Facebook sees now everyday 100 million hours of video watch time and there are 1 billion people use Facebook Groups every month.1
For all theses reasons, publishing a video in Facebook Groups can reach and engage effectively and efficiently group members.
2. How to publish automatically your videos in your groups at the right time
You can schedule and publish automatically your video(s) at the time you want with the Publishing Tool.
From your dashboard, click “Publishing Tool” on the menu on the left side. Choose the group in which you want to publish your video. Add your video and publish it at the time you want.
You can schedule your video publication in your groups up to 60 days. You do not need anymore the to-do list to reminder you it is time to connect to your Facebook account and publish your video. The accepted video types are MP4, WMV and MPG. The maximum file size is 20 Mo.
To use the Publishing Tool, you need to be the group admin.
3. Track your video performance in your groups
Come back later to view the statistics:
– how many comments, likes, hahas, wows, sads…your video gets
– the most liked comments your video gets
– how fast members respond to your video post and how long your video still gets them involved
To learn more about how to use the Publishing Tool, you can read the article “How to schedule your posts publication in your Facebook Groups“.
To learn more about “click insights” of the posts published with Grytics, you can read the article “Engage your members by language, platform, browser and location“.