Newsletter (09 February, 2018)
Grytics Newsletter is a collection of articles, tips, use cases, how-tos, videos… about Facebook Groups. We deliver it each week for you. Follow our blog. Get news, insights, practices… Make the most out of your Facebook groups!
Here is the collection for this week:
Do you want to increase Facebook organic reach?
There is a lower-cost, engagement-driving alternative: Facebook Groups.
If you haven’t plunged into the world of Facebook Groups, here are five things you need to know:
- A focus on collaboration
- You can create a new group
- Or join an existing one
Keep reading to see more: https://www.inc.com/larry-kim/this-is-how-facebook-groups-can-help-marketers-thrive.html
Several months ago, Mark Zuckerberg announced that the company will make groups a more central component to the Facebook experience, and by all indications this will be even more true once these newly-announced changes come to pass. You’ve likely noticed that the Facebook groups you belong to are getting more prominent placement in your Newsfeed, and if you’re a publisher you might be thinking about how you can use this to your advantage, possibly by launching a group of your own.
But before you do, there are some factors you should consider. There are several trends for what makes a successful group:
- Launch groups with niche topics
- Make your reporters available
- Weed out trolls early and often
Running an online community is a gargantuan task.
But Chad Boblett has swam against the tides, architecting not just a successful Facebook group, but also the largest professional online forum in the U.S. on rates and logistics in the freight industry. His group, called the Rate Per Mile Masters, is a community that is over 18,000 people strong, connecting carriers, owner-operators, brokers, and agents in a manner and scale like has never been done before.
Read a case. See how a Facebook community is changing the game for truckers: https://www.freightwaves.com/news/2018/1/20/rpm-masters-how-a-facebook-community-is-changing-the-game-for-truckers