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Newsletter (03 November, 2017)

Grytics Newsletter is a collection of articles, tips, use cases, how-tos, videos… about Facebook Groups. We deliver it each week for you. Follow our blog. Get news, insights, practices… Make the most out of your Facebook groups!

Here is the collection for this week:

Marketing-brands-with-Facebook-groups 01

Do you know how to market brands with Facebook groups? Marie-Hélène Dibenedetto, agency owner of Moondust SPRL (Twitter: @moondust_agency)  tells you about new opportunities that Facebook is offering to businesses and companies.

Many companies are using Facebook to promote their business or brand. Facebook is where all customers are. There is actually one feature on Facebook that most businesses have been ignoring so far. And that’s Facebook groups.

Creating communities, that’s what you do within groups. On a group, everybody can start a conversation. Everybody can post. Everybody can interact, reply to each other. It is much more horizontal. Everybody is talking to everyone.

Basically, groups are interesting for companies, because within groups you can have conversations, and you can create relationships. People volunteer to be in the group. They go there regularly. They will get updates on their newsfeed, but they will also get into the group to browse the new discussions. You are going to get a better reach. You consistently get better engagement in groups as well. You get more reactions, more comments.

Watch a great video. See how to market brands with Facebook groups.



Facebook groups can give you another avenue to connect and engage with your audience and ultimately, make sales. You need to be really clear about WHO your group is actually for because this will make it much easier for people hit that ‘Join Group’ button. If they know they are going to get some kind of value from your group, the prospect of joining is much more tempting.

Here are 19 free ways on how to grow your Facebook group…

  • Make your message CLEAR AF
  • Upload a cover image, preferably with your gorgeous face on it
  • Customise your group URL
  • Add your group tags
  • Add your group location


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Emily Stochl and Jessie Lowe are good at sharing. It makes sense then that the two created and now administer the Cedar Rapids (Central) Buy Nothing group on Facebook.

The group’s mission is simple: Exchange items with your neighbors. Give things away without asking for anything in return. The groups aim to be of manageable size and include people close enough they can walk or bike to exchange items.

Keep reading to learn more about the case of the group “Buy Nothing Cedar Rapids (Central), IA”.