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Improve Your Facebook Groups Engagement with Key Metrics

To improve your Facebook groups engagement, first you need to measure it.

To measure engagement, you need to have a look at your groups key metrics and their statistics.

With key metrics, you can measure and track your groups performance across time. You can know if the engagement level of your groups keeps increasing. You can learn about the activities of your groups: how many posts are there? Are there more reactions or comments? Which reactions are the most used? …

With key metrics, you can get a snapshot of your groups performance. You can have an idea about what have been working. You can keep improving your groups engagement.

Here is how you can

1. Choose one group from the dashboard

2. View basic statistics

After selecting a group, click “Overview” and “Key metrics”.

View your Facebook groups basic statistics: reactions, comments, posts, shares, engagement score, activity score.

Click the button next to “Reactions” to see each type of reaction.

Tips:

  • Change the time range (with the button in the top right corner) to see key metrics statistics in different periods. The statistics in a short period like the last 7 or 14 days let you know if the actions you have recently taken are working. The statistics for the last 31 or 90 days let you know the results of the plan or strategy you have made.
  • See each reaction’s number to find the most used ones and get insights. For example, if there are more hahas, you may need to see what has made your group laugh; if there are more wows, you may need to find out which posts or comments have amazed or surprised your group.

3. View group interactions, post types, and engagement per post type

After selecting a group, click “Overview” and “Key metrics”.

View group interactions, post types, and engagement per post type.

Click the button on the top-right corner of a chart to print and download it.

Use cases:

  • The group interactions reveal the distribution of activities by type. You can find immediately which interactions account for the most percentage. You can see if your groups activities are mainly driven by posts, comments or a certain type of reaction. In general, the posts ratio shouldn’t be a great part in an engaging group. If more than 50% of your groups interactions are posts, it means they are not effective, because they have less feedback. You need to think about the subject or the content quality of your posts.
  • The post types let you know the most used form. The engagement per post type lets you know which types of posts are more engaging, for they get more feedbacks. For example, if 50% of posts are photos and they account for 75% of engagement, it means photos work well in your group.

4. View top posts

After selecting a group, click “Overview” and “Key metrics”. Scroll down.

View your Facebook groups top posts and their engagement score. Click on a post to view it on Facebook.

Tip:

  • Have a look at the date of top posts: are there any special events, like a holiday, a conference, a promotion… ? Read the posts thread on Facebook to see how the conversation has been going and participate in it…

Next steps:

Archive your groups statistics and data in a PDF report. Share it with your group, team, and customers for further analysis and improvement. See how to “Get Your Facebook Groups PDF Reports“.

Compare your Facebook groups metrics across two periods, like two successive periods, two academic semesters, two promotion seasons, two events… “Evaluate Your Facebook Groups Growth and Evolution with Metrics Comparison“.