Communities management
November 2nd, 2020

How to Magnetize Leadership Engagement with Analytics

by Grytics
Leaders who cultivate employee engagement can significantly impact a business—from the CEO boosting employee morale in an ESN post to the change management team chatting to employees about new job roles. Or as Richard Branson puts it: “Finding the spotlight isn't about standing in it. There's so much to be gained from working with people who support each other to achieve great things.” Yet, “93% of CEOs say companies should be doing more to address the overall well-being and needs of their employees.” Read on to learn how ESN analytics can help leaders engage with employees to build a thriving work community.

Use ESN data to break down communication silos 

One of the more significant engagement challenges in large organizations is opening communication channels between the executive team and employees. Moreover, staying in touch with staff and building relationships with them can be a mammoth task. The CIO might jump on the social network and post a weekly update. However, without understanding the content’s performance—who it reaches and how people react—their engagement attempts are hard to measure. On the other hand, with a quick analysis of the content’s activity, the CIO can see how staff interacted with the post. They can also set up alerts for employee reactions—such as comments and shares—and respond, creating spontaneous, executive-employee connections.

Master remote-team engagement

With many leaders and employees now working from home, cultivating a connected workforce matters more than ever. For leaders, providing feedback on employees’ work achievements is essential for creating an engaged and productive remote-working community. That includes checking in with team members and talking to them about their work results. Your enterprise network data can guide these interactions by giving managers a clear view of employees’ progress. For example, if you want to check in with a group on a project’s development, you can run the analytics for their Workplace activity. Are there group members who are less active than the others? How are staff engaging with the content you’re sharing (from the industry update you posted to an upcoming event invitation)? Having access to this type of specific information provides an information “bridge” for engaging with your work-from-home employees.

Use a leadership-empathy approach for engagement

When it comes to breaking down communication barriers and connecting with employees, a leader’s empathy can have a profound impact. How are employees who are onboarding feel about their new workplace? How is community morale? Are employees happy to come to work every day? As a leader, if you understand how the staff feels, you’re in a unique position to provide meaningful support. That’s where your ESN sentiment tool comes in handy. It works like a rudder to guide your interactions with employees at an emotional level. For instance, if group members don’t seem to be on their A-game, an analysis of ESN activity might indicate a drop in the group’s mood. This information will help you understand why people might be less engaged with their work and the community. Maybe they’re struggling with a group manager’s communication style and don’t know how to move forward. The sentiment knowledge will give you reliable insights to kick-off a conversation about how employees feel, where the problems exist, and how to fix them.


Effective leadership engagement takes time and requires a consistent ‘human’ approach. With access to ESN data and a powerful analytics tool, you have the insights you need to connect with employees—to ensure they like where they work. In turn, productivity goes up, staff turnover goes down, and together you “achieve great things.”

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