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Why comments are so important in your Group’s life.

One of the main goals of a Facebook Group administrator is to enhance its life and engagement. In a previous post, we gave you some tips to help you engaging your members.

But you have to keep in mind that engagement is not only represented by posts. Two other interactions are existing: likes and comments. You can find the ratio of these three interactions in your Key Statistics.

Posts without interaction don’t create engagement. Moreover, likes are a small proof of engagement but it is not constructive for a group to have only likes.
However, comments are important: they mean you members are taking time to answer to each other. They can create debate, engagement and make your group more active. Grytics can help you to better understand comments with Posts & Comments Stats.

Indeed, having a high ratio of comments doesn’t mean that your group is interesting. Having comments is nice, having good and constructive comments is nicer.

The little box above will give statistics to know the overall quality of your group’s comments. It contains:

  • Number of total likes on all the comments
  • Average likes per comment
  • Average comments per post: you will know if posts are globally commented or ignored
  • Average words per comment: longer comments are usually the most useful in a post. We excluded URLs in our calculus.
  • Average response time: it represents the time between the post and the first comment. Having a small number means your group is reactive.
  • Average conversation duration: it represents the time between the post and the last comment. Having a big number means your group members are discussing longer about a topic.

The combo of the average comments per post and the average words per comment can be very useful: you can then know if posts have many comments and if these comments are long or just a “yes”/”no” discussion.

Moreover, the length of the discussion and the response time proves your group’s reactivity and desire to discuss on a precise topic.

Just under this box, you have also the Top 10 of most liked comments. Liked comments are usually the most pertinent ones so it is always a good thing to know which they are… but also their author.

This table will indeed give the most liked comments with the number of likes, the author (Facebook profile accessible by clicking on his photo), the comment and the post commented (also accessible by clicking on it).

Remember also to use the comments distribution a little under to know when the comments are posted.

On this screenshot, we can easily see that Saturday is not really the most active day. Comments are correlated with posts so if there is no post, comments will be rarer.

Finally, take a look at the complete group posts list, which gives you a detailed view for each post.

On this example, the list is sorted by engagement (remember that post engagement = number of likes + 2*number of comments) to get the most active posts.

You can notice that you have for each post the reaction time and the conversation duration. You can also display the top 5 liked comments with the number of likes for each of them.

 

Comments are the most important interaction for you group as it means activity and engagement from your members. But keep in mind that the length of comments and the duration of conversations prove if this activity is continuous or temporary.