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Get inspired with your Facebook Groups Reactions Statistics

Do you want to know what reactions mean in your Facebook Groups? In this article, you will learn about the meaning of each reaction and see how you can use them.

Facebook reactions let users choose from six emojis to show their emotions : like, love, haha, wow, sad and angry.  Besides, according to Facebook Product Manager, Sammi Krug, if someone clicks on a reaction, not matter a “like”, a “wow” or a “angry”, Facebook will consider that this person wants to see more of that type of content. Then, in the News Feed, Facebook shows more stories like that 1.

In your Grytics account, you can see your Facebook group’s reactions statistics, including

  • the total number of reactions in your group
  • the number of each reaction
  • the number of total and each kind of reactor
  • your group top reacors and the number of their reactions
  • the percentage of non reactors (people who don’t react)

Grytics-Reactions-interface

With these statistics, you can

  • Identify the content topics which get emotional feedbacks 

reactions-picture-reaction-statistics-01

Each type of reactions is a valuable indicator for you to understand your members.

“Like” shows they appreciate your posts.
“Love” may be used to show an emotion more than “like” or can be a way to show sympathie.
“Haha” can mean this is fun and it makes people laugh, or conversely an irony.
“Wow” may imply this is amazing or “I am surprised”.
“Sad” can indicate it is pathetic or “I am sorry for this”.
“Angry” may show it is offending, “I am furious”, or “it makes my blood boil”.

With time and by using other statistics such as “Comment Statistics”, you can understand better which kinds of content can get emotional feedbacks from your members.

  • Categorize your posts by reaction & create targetable contents  

reactions-picture-reaction-statistics-02

Once you understand the emotional feedbacks from your members, you can categorize your content topics by reaction and create emotionally targetable posts for your members.With more and more “reacted content”, engaging your group members will not be a difficult mission anymore.

  • Identify the top reactors and also non reactors  

reactions-picture-reaction-statistics-03

Moreover, Grytics not only lets you know your “top reacted contents”, but also “top reactors” of your group.

Reactors are valuable assets. They read the contents shared in the group and give their feedbacks. In “Individual Statistics”, you can see which reactions a member clicks most frequently and understand better this member’s interests.

The “non reactors” rate (in “Member Statistics”) is also an important indicator for your group management. The higher it is, the less engaging your contents are. It shows either your members did not view your posts or they are really indifferent with your content topic. Before, they did not have so many options to express themselves. When they feel sad, angry or fun, a “like” is apparently not appropriate and if they did not have any comments to share, we could not get any feedbacks. Now with reactions, they have more choices. Thus if they do not neither react nor comment, you may need to take some actions to animate your group.

Actions:

If your posts are not seen, then you may need to re-schedule your publishing time and to post when your group members are online.
If your posts do not interest them, you may need to share or create more relevant content for them.
Or maybe you need to send individual message to the “non reactors” to understand why they do not participate.