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Find What Matters to Your Facebook Groups

Facebook Groups are a good place to share what you care about with the people who care about it most.

Do you know what matters to your groups?

You can get a clue with your groups top posts.

You can get insights from posts statistics like post types, engagement per post type, interactions on posts and posts activity. They let you know how your groups posts have been working: have there been more photos, links, videos … ? Which is the most engaging post type? What is the percentage of posts reacted, commented … ? In which months, days, and hours have there been more posts?

Here is how to

1. Choose one group from the dashboard

2. View top posts, most reacted, and most commented posts

After selecting a group, click “Posts & Comments” and “Posts Statistics”.

View top posts, most reacted posts, most commented posts, and their engagement score.

Click on a post to view it on Facebook.

Use cases:

  • Find the topics and content which interests your groups with top posts. See which subjects get more emotion and attitude feedback with most reacted posts. See which messages make discussions with most commented posts.
  • Content curation. Find interesting content from your groups. Share it on your site, social media, newsletter…

Tips:

  • Have a look at the date of top posts, most reacted posts, and most commented posts: are there any special events, like a festival, a seminar, a sales season… ? Read the posts thread on Facebook to see how the conversation has been going and participate in it.
  • See if the top posts, most reacted posts, and most commented posts are the same.
  • Change the time range with the button in the top right corner to see top posts, most reacted posts, and most commented posts in different time periods. For example, you can see if the top posts of the last 7, 14, 31 and 90 days are the same.

3. View post types, and interactions on posts

After selecting a group, click “Posts & Comments” and “Posts Statistics”. Scroll down.

View post types, engagement per post type, and interactions on posts.

Click the button on the top-right corner of a chart to print and download it.

Use cases:

  • The post types let you know the most used form. The engagement per post type lets you know which types of posts are more engaging, for they get more feedback. For example, if 50% of posts are photos and they account for 75% of engagement, it means photos work well in your group.
  • Interactions on posts let you know how your group posts get interactions. Compare the percentage of different interaction to get insights. For example, if 90% of posts are commented, reacted or shared, 88% of posts are reacted, 85% of posts are commented and 80% of posts are shared, it means that most of the posts get reactions, comments, and shares at the same time.

Tip:

  • Change the time range with the button in the top right corner to see the post types, engagement per post type, and interactions on posts in different time periods.

4. View the posts activity by month, day, and hour

After selecting a group, click “Posts & Comments” and “Posts Statistics”. Scroll down.

View the post activity by month, day, and hour.

Click the button on the top-right corner of a chart to print and download it.

Use cases:

  • Find out in which months, days, and hours there are more posts.
  • See if the posts number is increasing during several months.

Tips:

  • Change the time range with the button in the top right corner to see if the day and the hour when there are the most posts change.

Next steps:

Do you “Need a Toolbox to Get the Most Out of Your Facebook Groups Posts ?“ Use posts lists to organize, analyze and archive your Facebook groups posts.

Archive in a PDF report statistics and data of your group, posts… Share it with your group, team, and customers for further analysis and improvement. See how to “Get Your Facebook Groups PDF Reports“.

Schedule and publish posts which matter to your group with the Publishing Tool. Increase your groups engagement. Learn more about the “Efficient Facebook Groups Publication: Schedule, Manage, and Track“.