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Newsletter (29 September, 2017)

Grytics Newsletter is a collection of articles, tips, use cases, how-tos, videos… about Facebook Groups. We deliver it each week for you. Follow our blog. Get news, insights, practices… Make the most out of your Facebook groups!

Here is the collection for this week:


Facebook groups can be created by any individual or business. They allow you to create group messages, conversations and community. You can either keep them completely open, closed but discoverable (when you have to approve all members joining), or secret (that you can only find with a link).

When it comes to business, Facebook Groups are a powerful tool. Here are a few of Facebook Groups’ many uses:

  • Benefiting customers
  • Gathering members/attendees
  • Promoting others
  • Promoting books or product launches



Facebook Groups can be a great place for people to come together around a combined subject or cause. Groups can be built around:

  • a topic or subject in your industry
  • a mastermind
  • a community cause
  • a group of paid members for a program or service

Watch a video, see some questions before starting a group and get some tips:

  • Set your guidelines early and stick to them.
  • Be active, supportive and encouraging.
  • Encourage your members to share their wins.
  • Encourage your group members to report posts they feel are outside the group guidelines.
  • Not everyone will love your group and that is OK.



We are all used to seeing women share their beauty secrets on the internet but it’s a lot harder for men to find good grooming tips from other men.

That’s exactly why Mike McMillan started the group Beard Game Matters. He wanted to have a spot where men could collaborate with other men with beards and learn about his beard care products. The group, which started with just a few members, has grown to nearly one-point-five million members in a a week.

Keep reading to learn about the beard appreciation group case.