Evaluate Your Facebook Groups Growth and Evolution with Metrics Comparison
Do you know how to evaluate your Facebook groups growth and evolution?
You need to compare your groups metrics across two periods.
Have there been more activities in August of this year or of the last year? Have there been more posts or comments in this quarter or last quarter?
You can compare groups metrics between one period and the previous period. You can see the evolution of your groups by week, month, year… For example, you may find that the comments number is increased by 50% and the reactions number is increased by 65% in this month compared to the previous month. It is a good sign. There is a growth in this month.
You can compare groups metrics between the same period of two different years. You can see the relative growth and evolution, regardless of seasonal changes. For example, you may find that there are less activities in your group in August than in July, but more activities in August of this year than of the last year. The drop of activities between July and August may be because of the vacations. There is a relative growth in August in this year.
You can compare groups metrics between any two different periods according to your community management needs. For example, two academic semesters, two promotion seasons…
You can archive the metric comparison data in Excel. You can use it for further analysis. You can share it with your group, team, and customers.
Here is how you can
- Choose one group
- Compare metrics
- Archive metrics comparison results in Excel
1. Choose one group from the dashboard
2. Compare metrics
After selecting a group, click “Compare”.
Click the button in the top right corner to choose the dates for the first and second period.
View metrics of the two periods and the evolution.
- Select two successive periods, the same periods of two different years, two academic semesters, two promotion seasons…
3. Archive metrics comparison results
Click “Download in CSV” in the top-right corner to archive metrics comparison results in Excel.
- Regularly compare metrics and archive the results for reference and review.
- Share the archives with your group, team, and customers for further analysis.
Do you need to archive in reports your Facebook groups statistics, top posts …? Do you need to present your groups performance to your group, team, and customers? “Get Your Facebook Groups PDF Reports“.
Do you know how to regularly archive your Facebook groups key metrics, statistics, posts, comments in Excel? You can use them for further analysis, and share them with your group, team, and customers. “Don’t Lose Your Community Assets, Archive Your Facebook Groups Data“.