Now more than ever, companies need to create internal communication strategies based on data. Whether providing employee feedback or managing unexpected change, data-based communications plans are key to employee engagement and retention (and HR’s success!). Furthermore, communication is changing rapidly. More companies are tapping into social technologies—like enterprise social networks (ESN)—to boost internal employee communications. In addition, knowledge workers with access to social communications increase productivity by 20 to 25%. However, using enterprise social network data to support your internal communications strategy gets tricky—from understanding the why of the data to pulling it together into a report. That’s where your analytics tool comes in. With your ESN analytics tool, you can quickly and accurately build, monitor, and measure your communications plan. Here’s what that looks like.